Software Licensing Satisfaction: The 4 Building Blocks to a Positive Customer...
A topic I enjoy talking about is end customer experience. This is still a very much overlooked aspect of software licensing. We spend a lot of time talking about security and piracy protection, and we...
View ArticleHow to Bring Harmony to the Enterprise Licensing Model
Here is a little secret – I love shopping. Yes, I admit it. I like shopping for clothes, shoes, wines – you name it. But I hate malls, stores, and I especially hate being followed around by a pushy...
View ArticleHow to Automate Software License Delivery The Right Way
In software licensing automation, there are generally two phases: the automation of the business processes for the software manufacturer, and the automation of the end user processes of activation and...
View ArticleThe New Look of Software Monetization
Guest blog post by Amy Konary, Vice President, IDC For decades, success in the software business required executing on the following: 1. Make a Killer Product 2. Drive down Marginal Costs 3. Sell as...
View ArticleThe “Reset” Button
What is so magical about the clock ticking over from December 31st to January 1st? What really changes? Your business doesn’t. Your customers don’t. Your action items roll over (unfortunately). But...
View ArticleSoftware Protection: The Rules Have Changed
The software protection business has matured at a slow pace over the past decade. The industry has gotten better at developing improved customer experiences through more sophisticated web portals and...
View ArticleThe Importance of Integration: Solving the Back Office Puzzle
When I think of the word “integrate” there is a clear visual that comes to mind: two things fitting together and becoming something new. Fun fact about me: I love puzzles. My family and I spend many a...
View ArticleThe Embedded Software Market Sails to New Shores
The international Embedded World conference, which took place at the end of February 2013 in Germany, provided a strong indication that the traditional embedded market is changing. One theme run like a...
View ArticleSoftware Producers: Piracy Isn’t Your Problem; It’s Flexibility
SafeNet, working with SIIA, has released the results of a survey in which software producers openly admit that they are currently losing nearly 50% of their potential revenues. To what you ask? History...
View ArticleThe Software Company Back Office: A House of Cards
Back-office software technologies are an integral part of the back-bone that supports business. However, when the “enterprise” using enterprise resource planning (ERP) software happens to be a software...
View ArticleMay The Force Not Be With You
More than half of the companies out there that deliver B2B software have some sort of electronic license management embedded in their products. The lion’s share of this market belongs to home grown...
View ArticleApplication Delivery: Consuming the Right Delivery Model
When implementing business solutions using commercial or third-party solutions, what’s the best software delivery option? Should you look for a solution managed by the application provider? Or do you...
View ArticleSpring Software Cleaning: Moving to the Cloud
As part of my family’s annual exercise, I’ve spent the last couple of weekends doing some spring cleaning. As I remove loads and loads of accumulated junk at home, I cannot but wish I had stayed lean...
View ArticleHow Long Will It Take to Get Up and Running?
How long will it take to get up and running? Without a doubt, this is the question I get asked the most as a software licensing solution consultant. Instead of simply giving you the obvious answer...
View ArticleJumping Head First Into The Cloud? An Operational Face-Lift May Be Required
With all major players in the software industry transitioning to the Cloud in some manner, the vast majority of new software companies entering the market are doing so as “providers of Cloud services”....
View ArticleIndustry Dynamics: Future Proof Your Business
I recently participated in the Connected Cloud Summit event in Boston that focused on the opportunities and challenges associated with the Internet of Things (IoT). There was much discussion centered...
View ArticleAnytime, Anywhere, Any Device; Access Has Changed and Software Needs to Also
Technology has changed many industries in amazing ways. Transportation, manufacturing, healthcare—all have been transformed in the last decade due to increased collaboration, communication, and...
View ArticleLicensingLive! 2014 Kicks-Off Today
Today begins one of software monetization’s most prestigious events, LicensingLive 2014!. Held in Cupertino, California, LicensingLive 2014! will feature several industry leaders including Amy Konary,...
View ArticleTracking Software Usage – Increasing ROI of Your Product Investments
It can be a balancing act when deciding what features to build into your software products. Some features have intrinsic value to the core functionality of the product, some features add a lot of...
View ArticleInternet of Things (IoT): Software Monetization’s Biggest Opportunity
Every so often, an opportunity presents itself that changes the software monetization industry for the better. Before the evolution of cloud, the move from on-premise hardware licensing methods to...
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