Transitioning to a New Entitlement and License Management System
Introducing a new license management solution to your back office can bring tremendous value to your business. But without proper planning, the transition from legacy system to new solution can
View ArticleWhat Do Star Wars and Software Monetization Have in Common?
The upcoming release of Star Wars: The Force Awakens has got me thinking about the duality of good and evil. As the epic battle between Jedi warriors and the Sith
View ArticleTrimble’s Licensing Evolution
In the 1973 movie Magnum Force, maverick cop Dirty Harry famously said that “A man’s got to know his limitations”. In business, knowing how and where to invest your resources
View ArticlePricing and Licensing Strategies for the IoT
The age of the Internet of Things (IoT) has dawned and we are heading toward a future filled with software-driven intelligent devices. To give you an idea of the magnitude
View ArticleThe Best of Both Worlds – On-Premise Applications with Cloud Licensing
The WSJ recently ran an interesting article on the key challenges of moving to the cloud. “When on-demand enterprise applications emerged about a decade ago, they were touted as a cheap
View ArticleTransforming from a Medical Device Manufacturer to a SaaS Provider
Trends in the healthcare market are placing unprecedented value on the software that lies at the heart of today’s intelligent medical devices. This puts manufacturers under enormous pressure to innovate
View ArticleViavi’s Journey from Hardware to Virtual Software Solution
I feel very fortunate to have the opportunity to work with Viavi Solutions. It has been a pleasure to learn how Viavi deploys software monetization solutions to increase revenue, improve
View ArticleAchieving a Competitive Advantage in the Cloud
In 1997, a pair of management consultants – Michael Treacy and Fred Wiersema – published a book entitled The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate
View ArticleTranslating the Digitalization Strategy and Vision into an Executable Reality
In today’s world, doing business the conventional way and maintaining the status quo does not promise recurring revenue as it did in the past. Nor does it provide a competitive
View ArticleHow Well Do You Sell?
One of the various definitions of sell according to Merriam-Webster is “to develop a belief in the truth, value, or desirability of”. There can be numerous reasons for the success
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